Spoofing University Communications:

The University of College

By The 2communiqué Team & Chat GPT

The competition for prospective students is real. The enrollment cliff is here. Colleges are closing weekly, and many more are projected to close. So why then do the majority of enrollment communications look alike and have generic messages about the future?

The 2communiqué team researched dozens of college communications, looking at university logo designs, color and typography palettes, and overarching messaging. This research was the foundation of the creation of “The University of College: A case study of the expected.” What follows are the brand identity guidelines for that school.

Position

The University of College is dedicated to empowering tomorrow’s leaders through a cutting-edge education that blends rigorous academics with real-world experience. We foster a dynamic learning environment where students are inspired to think creatively, act boldly, and drive meaningful change. Our diverse community of scholars and innovators collaborates to push boundaries and explore new frontiers, ensuring that graduates not only thrive in their careers but also make a positive impact on the global stage.

Logo

A logo is a graphic symbol or emblem that represents a company, organization, product, or brand. It often includes elements like text, symbols, or images and is designed to be easily recognizable and memorable. A well-designed logo helps create a visual identity and can communicate the values or essence of the entity it represents.

Color

Color use is essential for creating a cohesive and recognizable brand identity.

Primary Colors: These are the main colors that represent the brand. They are used most frequently in branding materials and have the strongest association with the brand’s identity.
Secondary Colors: These colors complement the primary palette and are used to support and enhance the brand’s visual identity. They may be used for backgrounds, accents, or additional design elements.

Type

The fonts and typography used play a crucial role in establishing and maintaining a brand’s visual identity. Consistent use of these fonts reinforces brand recognition.

Social

Social media identity guidelines (design specifications, tone and voice, content guidelines) are essential for maintaining a consistent and cohesive brand presence across various social media platforms. By clearly defining these elements, social media identity guidelines help ensure that all brand interactions on social platforms are consistent, professional, and aligned with the overall brand strategy.

Print

Print marketing remains a powerful tool when integrated with a comprehensive marketing strategy, offering a tangible way to engage and inform potential students.

Website

The website is an essential tool for establishing and reinforcing a brand’s identity. It allows you to showcase your logo, color scheme, and overall aesthetic, helping to create a consistent brand image across various communication channels.

2communiqué is a content strategy and creative design firm that collaborates with educational institutions and organizations to develop custom storytelling and brand-aligned design. Their in-house team is Kelly McMurray (Founder & Creative Director), Chris St. Cyr (Creative Director), Gabby Gordon (Senior Designer & Producer) & Sarah Sampson (Senior Designer).

Other contributors to this project were Renée Manzella (Summer Design Intern), ChatGPT (guideline copy), and Adobe Stock (stock imagery).