People and place are at the heart of an institution. Representing that community in an authentic manner while being unique is imperative in our message-saturated world. It begins with knowing your audiences and being willing to take risks to stand out.

Volume 4 of The Issue puts together the elements of custom storytelling.

Is What You See What You Get?

by Kelly McMurray

Illustration by Federica Bordoni

The Observer

A conversation with Elias Martinez

Portraits by Annie Ray

Capturing Place

Portfolio and Text By Timothy Archibald

Spoofing University Communications

By the 2communiqué team & Chat GPT

5 Elements of Custom Storytelling

Illustrated By Sarah Sampson